Public relations & social media

 

Public relations

 

Media representatives are particularly interested in actions that are relevant for the audience of their specific medium, where exciting pictures or quotes can be expected, or where news is presented, for instance, figures, project launches or cooperations. Whatever actions you are planning – you should keep the media in mind as a target group and inform them personally or with a press release. 

It is an advantage to create good documentation of your action using various media like photos, videos etc. to achieve the maximum impact in public. For this purpose, do take note of our guidelines, in which we have compiled many suggestions for your media relations. To the guidelines for working with the media (available in german only).

 

 

Press briefing

 

Invite the local press to a short meeting on German Diversity Day and present what your company or institution is already doing or is planning in diversity matters. Present your action for German Diversity Day. Combine the meeting with, for instance, a tour of your organisation or a visit to an employee network. To the sample of a press invitation (available in german only).

 

Press release

 

Use the occasion of German Diversity Day to inform the media of your own diversity activities with a press release. Name the advantages of the diversity measures for your Organisation. Make it clear why you believe in diversity. To the sample of a press release (available in german only).

 

Social media

With social media, topical subjects can be distributed immediately. Increase the range of your communication and share contributions on diversity on your social media channels. Mention your active participation in German Diversity Day and attract the attention of many people who use social media on a daily basis.

For this, also take a look at our social media kit.

From online banners and social media tiles to GIFs, you will find all materials for your social media work starting now under materials & downloads.

 

Use of the logo for the day of action

 

Include the logo for the day of action in various media and material you use, for instance

 

 

In this way you send a diversity message to customers, business partners and your employees: you are participating in the German Diversity Day and supporting diversity in the world of work.

 

 

Act as an advocate!


Act as an advocate by forwarding our logo and the link to our website to your customers, business partners or employees and ask them to circulate it. In that way you support as many people as possible becoming aware of the German Diversity Day. And link your homepage to the action day page at www.deutscher-diversity-tag.de.